• Half of those who remembered seeing the section (Noters) were aware of Clinical Trials before reading this section. Awareness levels of Clinical Trials are numerically higher, as compared to a similar study in 2003 (50% in 2004 vs. 42% in 2003).
  • Nearly all (99%) of those who Noted the section found the subject matter to be at least somewhat important. Seven out of 10 felt the subject was very important.
  • Slightly less than half (49%) were unaware of Clinical Trials before seeing this section. Among this group, all Noters stated they currently feel positive toward Cancer Clinical Trials as a result of this section (68% now feel very positive and 32% somewhat positive).
  • Respondents are significantly more likely to take some action as a result of reading the section, based on the current research compared to the 2003 data (92% in 2004 vs. 79% in 2003).
  • More respondents from the current research showed an inclination to speak to their Doctor about Clinical Trials compared to the 2003 data (57% in 2004 vs. 43% in 2003).